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iPhone X Face ID Again Unlocked With Mask, Even With ‘Require Attention’ Turned On

Since the iPhone X launched earlier this month, people have been attempting to fool Face ID, the new biometric facial recognition feature built into the device as a primary security feature. Face ID has thus far been tricked by twins, children, and even a mask.

Vietnamese security company Bkav made headlines in mid-November after uploading a video featuring Face ID accessed by a mask, but there were several questions about the unlocking methods used in the video, including whether “Require Attention” was turned on. Today, Bkav shared a second video with a new mask and a clearer look at how the mask was used to spoof Face ID.


As described in an accompanying blog post, Bkav used a 3D printed mask made of stone powder, which cost approximately $200 to produce. 2D infrared images of eyes were then taped over the mask to emulate real eyes.

Bkav reset Face ID on camera and then set it up anew with the demonstrator’s face. “Require Attention for Face ID” and “Attention Aware Features” were both shown to be enabled on the iPhone X. For those unaware, “Require Attention for Face ID” is meant to add an extra layer of security by requiring you to look at your iPhone to use Face ID, and it’s one of the features that’s supposed to prevent Face ID from unlocking with a mask, with a photograph, or when you’re looking away from your phone.

After activating Face ID, the Bkav demonstrator unlocks the iPhone X normally with his own face, and then unlocks it once again with the mask. The mask appears to be able to unlock the iPhone X right away, with no failed attempts and no learning, as Face ID was set up from scratch just before the test. The mask’s 2D infrared eyes also appear to fool the “Require Attention for Face ID” setting.


Bkav claims the materials and tools used to create the mask are “casual for anyone” and that Face ID is “not secure enough to be used in business transactions,” but it’s worth noting that fooling Face ID in this way requires a 3D printer, several hundred dollars worth of materials, physical access to a person’s iPhone X, and detailed facial photographs that can be used to reconstruct a person’s face. Even then, if the 3D printed mask and the design of the infrared eyes aren’t perfect, Face ID will fail after five attempts.

Bkav believes Face ID is less secure than Touch ID because it’s easier to capture photographs from afar than it is to obtain a fingerprint, but this is still a very complex replication process that the average user does not need to be concerned with.

Bkav researchers said that making 3D model is very simple. A person can be secretly taken photos in just a few seconds when entering a room containing a pre-setup system of cameras located at different angles. Then, the photos will be processed by algorithms to make a 3D object.

It can be said that, until now, Fingerprint is still the most secure biometric technology. Collecting a fingerprint is much harder than taking photos from a distance.

Apple’s Face ID security white paper [PDF] outlines several scenarios where Face ID has a higher probability of being fooled, including with twins, siblings that look alike, and children under the age of 13, but masks are of particular interest because Face ID features a neural network that was “trained to spot and resist spoofing” to protect against “attempts to unlock your phone with photos or masks.” From Apple:

Face ID matches against depth information, which isn’t found in print or 2D digital photographs. It’s designed to protect against spoofing by masks or other techniques through the use of sophisticated anti-spoofing neural networks. Face ID is even attention-aware.

When Touch ID, Face ID’s predecessor, was first released in the iPhone 5s in 2013, there were many similar demonstrations of how it could be fooled with a fake fingerprint, but there’s little evidence that these methods were ever used to unlock devices in the real world on a wide scale basis, and it turned out to be something most iPhone users did not need to worry about. The same is likely true of Face ID.

Apple has made several improvements to Touch ID over the years, making it faster and more accurate, and similar improvements will undoubtedly be made to Face ID in the future. In the meantime, while Face ID can be fooled by a twin or a complicated facial replication process, it’s largely secure for most users and has received mostly positive reviews for its security and ease of use.

Google Docs, Slides and Sheets now feature drag-and-drop on iPad

Now, Google’s Docs, Slides and Sheets apps extend to fill the iPhone X’s full screen (except for the awkward camera tab, of course). The iPad update is far more useful: Now you can use the screen-splitting multi-app feature to drag-and-drop content into Google’s apps. That means makes it much easier to add links from your browser or images from your camera roll to existing documents. As MacStories notes, however, transfers aren’t always perfect: Google Docs in particular doesn’t preserve formatting and will automatically translate to plain text.

New Galaxy S9 Leak Reveals Samsung’s Ambitious Dream

How can Samsung make the Galaxy S9 stand out if the main changes are slightly faster chipsets all round? Just like Apple with the iPhone X, the answer may lie in biometric identification. The South Korean company may be ready to launch the on-screen fingerprint sensor with the new flagship.

The patent was first reported by Ilse Jurrien of LetsGoDigital this evening, which notes the new technology is likely to appear on the Galaxy S9 along with the expected specifications of the new handset.

DJ Koh, president of mobile communications business at Samsung, speaks as he prepares to introduce the new Samsung Galaxy S8 during a launch event (Photo by Drew Angerer/Getty Images)

The international patent was submitted in April 2017, while the Korean patent was filed during 2016, showing that this is a long-standing goal of Samsung’s design team. With smartphone design trending towards larger screens and smaller bezels (or curved edges that tuck the bezel out of sight) the beloved fingerprint sensor has generally been pushed to the back of the machine. It is a suitable surface from an engineering point of view but ergonomically tricky to get a comfortable fit for every user.

Apple’s solution on the iPhone is to switch to facial recognition. Samsung’s solution appears to be getting a fingerprint sensor that works in the main screen area.

It was suggested that Samsung was close to success with this technology for the Galaxy Note 8, but in the end getting the color reproduction matching between sensor and non-sensor parts of the screen was not of high enough quality. There’s renewed interested in this solution, and if it is ready for prime time then the Galaxy S9 is the likely carrier.

The patent explains that sitting below a regular screen display will be a pressure sensor. Above the display is the touch sensor, the fingerprint sensor, and finally the cover glass. The fingerprint sensor will be activated at a specific level of pressure. The patent also shows that using different areas of the screen to read the fingerprint will result in different actions and unlocked areas of the device. The included example is accessing a private instant messenger chat, but it can also be programmed to work with a photo gallery. This is in addition to the regular features of authenticating downloads, making contactless payments, and accessing online banking.

DJ Koh Samsung President Mobile Communications Business introduces the new Samsung S8 and S8 Plus during a news conference on March 29, 2017 in New York (Photo: Timothy A Clary/AFP/Getty Images)

As always, the existence of a patent does not necessarily mean that the technology will be used in any device. It is notable that the line drawings in the documentation present a device with both a screen and a physical home button – something that is the case with the older Galaxy S handsets, but is not true with the S8 and Note 8 machines.

This is something Samsung has been working on for some time. So the question is when will we see this technology in a consumer device?

The obvious answer is in the next flagship handset, the Galaxy S9. It now appears that Samsung will be teasing 2018’s S edition in January at CES. If so, that allows it to take control and explain the choices made in the S9 in public ahead of a more detailed reveal.

Showing a touch on the screen that unlocks the device would certainly capture the headlines as Samsung lays out its story of why this is a better choice than facial recognition. In a year where the specifications are expected to be ‘a little bit better’ there may be a feeling the Galaxy S9 needs something to challenge the shiny feature of FaceID on the iPhone X.

The screen mounted fingerprint reader could do the trick. Is Samsung ready to bring it to a commercial handset?

Now read more about Samsung’s other revolutionary smartphone, the folding Galaxy X…

Study Estimates That Pokémon GO Has Caused More Than 100000 Traffic Accidents

Photo: Getty

The Pokémon GO phenomenon has mostly faded, but the destruction left in its wake could be far larger than anyone imagined. Two professors from Perdue University have attempted to get an idea of the game’s effect on traffic accidents by studying data from one county in Indiana. The results don’t reflect well on Pikachu and friends.

It’s probably unfair to solely blame a free mobile game for an increase in traffic accidents, as users who decided to play an immersive augmented reality game while driving are obviously at fault. But the “Death by Pokémon Go” study from Mara Faccio and John J. McConnell is less about finding an app store bogeyman, and more about gathering specific data related to the rising number of traffic accidents that are believed to be related to “distracted driving.” Beginning in 1988, traffic fatalities seemed to be going down in the US pretty steadily. According statistics from the National Highway Traffic Society Administration (NHTSA), American traffic fatalities numbered 42,130 in 1988, and fell to 29,867 by 2011. Then fatalities and overall crash numbers began to rise again. When the NHTSA saw a 7.2 percent increase in deaths in 2014, it made an official call to action for researchers to study why this is happening. The increase has continued, and in 2016, the number of fatalities hit 37,461.

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The spread of smartphones has been identified as the primary cause for the increase in traffic accidents over the last several years, but with so many possible contributing factors, it’s hard to name a single culprit. Faccio and McConnell’s study, which has not yet been peer-reviewed, takes a novel approach to gathering related statistics, by cross-referencing traffic accident data from Tippecanoe County, Indiana and comparing it to the counties “Pokéstops.” The authors of the paper hoped to find out if there was any meaningful increase in accidents in areas that are closer to where people are attempting to catch virtual Pokémon while staring at their phones.

The two researchers gathered accident data from the county between March 1, 2015, and November 30, 2016. Pokémon GO was released on July 6, 2016, and had racked up over 100 million downloads by the end of that month. Analysis of the data found that accidents increased across the entire county, but the likelihood of an accident occurring within 100 meters of a Pokéstop was 26.5 percent higher. Numerous factors like school breaks and population fluctuations were taken into account in the researchers model, and each time, the data showed an increase in accidents over the previous year in locations that gained a Pokéstop.

All-in-all, the study attributes $500,000 in vehicle damage, 31 additional injuries, and two additional deaths in Tippecanoe County that appear to be related to the Pokémon GO craze. What’s more, the authors write that “the magnitude of the discontinuity drops in the months that follow the introduction of Pokémon GO in a way that is consistent with the drop in the number of active players.” In other words, as people got tired of the game, traffic accidents went down. So, while the usage of smartphones, in general, could be adding to the problem, the study’s case against Pokémon specifically, seems to have some value.

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When the numbers are statistically scaled up to apply to the entire nation, the results become a lot crazier. The researchers explicitly acknowledge that this data is “speculative,” but they conclude that the nationwide “increase in crashes attributable to the introduction of Pokémon GO is 145,632 with an associated increase in the number of injuries of 29,370 and an associated increase in the number of fatalities of 256,” in just five months. The economic costs come in at a jaw-dropping estimate of “$2 billion to $7.3 billion” over the same period of time.

It’ll be up to lawmakers, and other statisticians to determine how seriously this data should be taken, and what should be done about it. Regardless, the study makes a compelling argument that Pokémon GO had a statistically significant effect on traffic accidents. That doesn’t mean that we should ban the game. Its creators have already implemented systems that mostly prevent you from playing while driving these days. But this study could inform policy for using a phone when behind the wheel.

It also demonstrates a greater need to analyze the negative financial impacts of technology. As of July, Pokémon GO had pulled in $1.2 billion for its distributors. If these numbers work out to be true, it would seem that the game had a negative economic impact, not to mention the cost of human life. Analyses of tech company’s ripple effects in the economy tend to focus heavily on job creation, and the way governments react to tech tends to be guided by jobs data. Just look at city leader’s scramble to throw tax money at Amazon to convince Jeff Bezos to build a new headquarters in their town. Even if Pokémon can’t be blamed for all that damage, it’s worth remembering that we’re barely scratching the surface of understanding the effects that innovation is having in society right now.

[SSRN via Ars Technica]

Battlegrounds Cheat Makers Are Advertising Their Hacks In-Game

The era of the door-to-door salesman might be over, but purveyors of PlayerUnknown’s Battlegrounds cheats are happy to bring their wares directly to you for a personal demonstration. Which occasionally involves owning the crap out of you.

Players selling PUBG cheats and hacks have popped up in the game itself in recent months, demonstrating their products. For example, here is a speedhacker outrunning somebody’s car in an attempt to sell them a cheat, courtesy of Magpie Kingdom:

According to Magpie Kingdom, the cheater’s pitch translates to “Hi friend, are you in a rush? No problem, you keep driving and hear me out. Do you want this brand new mod that I am using? It is on sale right now. Let me demonstrate. I can go faster than your car!”

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Other cheaters have taken to using popular PUBG players’ streams as avenues for advertisement. Here’s Ninja getting obliterated by “Divine Cheats”:

And here’s CyanidePlaysGames telling off a cheater for trying to make a sale during his stream:

“I don’t think you understand what fun is, for one,” Cyanide said in response to the advertiser. “Two, go fuck yourself.”

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Cheat sellers aren’t just giving roadside demonstrations of their godlike powers, either. They’ve also taken to putting cheat-selling information in their usernames, with the letters “QUN” pointing to a popular Chinese social media channel and implying that people should message them if they want to buy cheats. Last month, quite a few of these users made it to the top of the game’s leaderboards:

Image credit: Rgd.

I took a look at the leaderboards today, however, and they seem to be free of accounts advertising cheats.

Now, it should be noted that not everybody with “QUN” in their handle is selling cheats. Some people just like to consolidate their online identities. Seeing “WG,” or “Wai Gua,” in somebody’s name is the real tell, as it’s a Chinese phrase that can be used to refer to external cheat programs. Still, while some players are clamoring for PUBG’s developers to just ban everybody with references to Chinese social media in their handles, that’s obviously not a viable solution, because some people would get unjustly banned as a result.

In a recent news post, the PUBG development team said they’re working on “new tools” and will take “stronger actions” in the fight against cheaters, which many irate players consider to be the game’s biggest problem right now. Already, they’ve banned hundreds of thousands of players for cheating, but the game’s forums, Steam reviews, and subreddit are still full of cheat-related complaints. PUBG’s developers admitted that exiling cheaters from the island is gonna be a process: “Our battle against cheaters will not end overnight.”

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How To Make Money Quickly In Animal Crossing: Pocket Camp

Making money isn’t the point of Animal Crossing as a series. It’s more about taking it easy and making friends in the forest. But if you are interested in making some quick cash in Animal Crossing: Pocket Camp, here’s what you should be doing.

Talk To All The Villagers At Your Camp

You might already know that villagers at your campgrounds can still give you quests. If you tap on your camp, and then tap on the heads of each villager there, you can see if they want any fruit, fish or bugs. You should also just make a point of talking to them, even if they don’t want anything. A lot of the time, your villagers will have a gift for you, be it crafting materials or bells. You’ll also increase your friendship with the villagers when you do this.

Make Friends

Every three hours, your villagers will move around. At the same time, avatars from players will also populate your map, with one new player at each area. If you’re short on friends, here’s a chance to add four new friends every couple of hours. Most people will accept your requests, as there’s no real incentive not to. Alternatively you could post your friend code on social media, and Pocket Camp will even helpfully copy the code for you to post it somewhere. Having a healthy friends list can make things like the Marketbox or Shovelstrike Mountain way more helpful to you.

Check Everyone’s Marketbox, And Stock Yours

It’s easy to forget about the Marketbox, but don’t. Sometimes it’s easier to just scroll down your friends list and get the one quest item this way rather than doing the fishing, fruit picking or bug catching yourself. Don’t forget to stock, and restock your own Marketbox items. Even if it’s just a couple extra fish, someone will probably buy it, and you can always use the bells.

Help Your Friends Get To Shovelstrike Mountain

Actually going to Shovelstrike Mountain is kind of a bust in terms of rewards. You may get a rare crafting material and a handful of bells, but it’s usually not worth the effort of going there. At the end of the tutorial, the game will taunt you with the promise of rewards if you get five friends to lend you a hand—or pay 20 Leaf Tickets—to get there. What the tutorial doesn’t tell you is that you get a reward for lending a hand to players on your friends list. This can be a goldmine. You’ll either earn 100 or 10 bells for each friend you help. If you make sure to check which of your friends need help every time you log on, and just before you log off, you can make a tidy sum by the end of the day.

When You Meet A New Villager, Get Them To Level 3 As Quickly As Possible

When you complete quests for villagers, you’ll earn not only crafting materials and bells, but increase your friendship level with them. When you make it to a new friendship level, you’ll usually earn an extra reward of bells and crafting materials. Those first three levels go by very quickly, so it’s in your best interest to reap those rewards as soon as you can. Usually you’ll get 100 bells for completing a quest and then 200 bells for raising a level, so after three quests and three levels, you’ll earn a not unsubstantial 900 bells. After level three it’s just a bit harder to raise friendship levels, so it stops being worth it to attend to your new animal friend’s every need. Increasing your friendship level with villagers also helps you increase your overall level, and when that rolls over you’ll get another 1,000 bells.

If You Can’t Get The Bugs Or Fish You Need, Reload

When you shake a tree, you’ll need to wait three hours for the fruit to regrow. Not so with fish or bugs, which re-populate every time you leave the area and come back. This is a good way to stock up on items you’ll probably need later. Even if you don’t need that Tiger Butterfly now, it doesn’t hurt to catch it, come back, and then see if there’s the bug you actually need. Over time, bugs and fish will populate in fewer numbers until all the villagers move around, but you’ll probably have an overflowing bounty by then.

7 paid iPhone apps on sale for free right now

Now that Black Friday has come and gone, you’re probably looking to spend as little as possible for the remainder of 2017. After all, as cheap as those 4K TVs were last week, they still weren’t free. So to that end, we’ve gathered a few paid apps that have temporarily gone free that you can download right now from the App Store.

This post covers paid iPhone and iPad apps that have been made available for free for a limited time by their developers. BGR is not affiliated with any developers. There is no way to tell how long they will be free. These sales could end an hour from now or a week from now — obviously, the only thing we can guarantee is that they were free at the time this post was written. If you click on a link and see a price listed next to an app instead of the word “get,” it is no longer free. The sale has ended. If you download the app anyway, you will be charged by Apple.

Crazy Alarm

Normally $2.99.

Crazy Alarm is no ordinary Alarm app. Now you can choose how you wake up every morning. Pick a method that works for you. Crazy alarm lets you set alarms with multiple disarm mode.

– Take photos of certain items you want to use as a disarm method, and the alarm will stop only after you match the picture. We love setting it to our toothbrush or coffee maker.
– If you want to make sure you wake up smiling every morning, choose the smile to turn off and a big smile is the only thing that will make your alarm stop.
– If you want to wake up ready to go, use the steps to turn off method and select how many steps you need to take to turn off the alarm
– You can also use the Shake to turn off method in which shaking your phone vigorously is the only way to deactivate alarm
– If you want to wake up mentally active, choose the Math exercise turn off method and select one of the three different math options.
– Don’t need all these crazy alarm methods? You can use it as a regular alarm app with the traditional disarm method

I think you get the idea, every likes waking up in different ways, so pick something that works best for you and achieve that goal to wake up on time.

If you are one of those people who has an extremely tough time waking up, set up a series of alarms with different modes. No more excuse to be late.

We want to help everyone wake up early and be more productive. We’d love to hear from you about how we can make this app better for you.

Download Crazy Alarm


Handsy

Normally $0.99.

Get your hands on Handsy!

The only real hand gesture stickers in the app store.

Up your messaging game with Handsy, the best hand gesture stickers pack available.

Over 50+ true hand photo stickers to slap on messages or send as their own message.

Use Handsy to send your loved one roses or your best friend a beer, or tell your boss to f’ off.

Stop using drawn or animated hand gestures. Start using Handsy real hand gesture stickers to invigorate your messages.

Getting your hands on Handsy is cheap and fun, so get downloading and sending messages Today!

Download Handsy


Pic Lab Split Lens Pro

Normally $3.99.

Pic Lab Split Lens Pro is a powerful collage maker and photo editor for you to create amazing collages using your photos, various styles of fashion stickers, text with cool fonts, you will find it all in Pic Lab Split Lens Pro, start making your own stunning collages now!

◉ Classic layout
Support the creation of up to 10 photos of the 260 models collage layout.

◉ Realtime filters
Povides 275 filter effects beloved by professional photographers.

◉ Fashion Sticker
Select more than 580 models stickers to spice up your photos!

◉ Rich font
More than 220 fonts available.

Start making your own stunning collages now!

Download Pic Lab Split Lens Pro


Runtastic Squats Trainer PRO

Normally $1.99.

Drop it like a squat, drop it like a squat! Want strong, defined thighs and a firm butt? Download the Runtastic Squats app and get started – no equipment needed, only yourself and a good attitude. Turn your iPhone/iPad into a PERSONAL TRAINER who accompanies you, step by step, towards your goal. Challenging? Yes. Too difficult? Not at all! With Runtastic, you’ll be able to do 150 consecutive squats in no time. By the way, squats not only strengthen your legs, they also train your core. Let Runtastic help you show off that sexy backside you’ve always wanted!

APP FEATURES & BENEFITS:
– Counts completed squat repetitions using accelerometer
– Access to Level 1 of the scientifically developed training plan
– Personal records
– Voice Coach for constant feedback
– Upload workout activities to Runtastic.com
– Share your success on Facebook, Twitter or via email
– Integrate Runtastic activities to your MyFitnessPal account
– Collect motivating badges for your performance
– Automatic countdown timer for your rest between exercise sets

BENEFIT PRO-VERSION:
– No ads!
– Three levels based on scientifically developed training plan to reach 150 squats
– Set a reminder for your next workout
– Personal records & exercise statistics (i.e. monthly or yearly stats)
– Leaderboard for personal records and overall repetitions: compare to others and see how you rank with your Runtastic friends

THE BEST OF THE BEST!
The Runtastic Squats app counts all your repetitions and provides you with interesting stats. Check out an overview of your fitness activities to see your progress. Plus, beat your own records and set new personal bests – you’ll be surprised of how fast your performance improves. Squat baby, squat!

UNIQUE
Your squats are automatically recognized using the accelerometer of your iPhone/iPad.

There’s more: You can upload your fitness data to Runtastic.com, if you want. There, you can access all your stats anytime, as well as monitor your success thanks to your personal training log. Remember, you can also share your achievements with your friends!

Make sure you do your squats with your back straight and core activated, and make sure your knees don’t go beyond your toes. The Runtastic Squats app supports your training efforts by keeping your motivation strong and thriving. We’re sure you’ll soon reach your goal and be proud of your achievement. Ready to rock? Let’s go!

Runtastic Squats: Your start into a fitter life!

Download Runtastic Squats Trainer PRO


Sim Aquarium 3D

Normally $1.99.

Sim Aquarium is an Interactive True 3D Virtual Aquarium that fits in your pocket! Sit back, relax and enjoy a variety of marine fish swimming about in a colorful coral reef habitat – or tap your way into the bonus anemone aquarium scene and actually play with and feed the two colorful “Nemo” clownfish!

Sim Aquarium has been in continuous development for desktop computers since 2005. Today, Sim Aquarium is both visually and technically stunning. It is the most advanced interactive aquarium simulation available. The long-awaited Sim Aquarium for iPhone is finally here and we are proud to introduce this fascinating aquarium simulation to the iPhone community!

Sim Aquarium Features:
• One intricately detailed coral reef scene
• Twenty, highly detailed 3D fish species with complex artificial intelligence, swimming behaviors and appearance
• Fish stay sharp and clear even when they swim up close and fill the whole screen
• Tap your screen to bring the fish closer!
• Even tap on the fish to scare them off!
• Move and zoom using common touch screen gestures
• Bonus scene – two clownfish hosting a sea anemone!

The Anemone Scene Features:
• Two Percula clownfish in full interaction with a swaying sea anemone
• Four different anemone species to choose from
• Dynamic water and lighting effects
• Realistic anemone tentacles physics and fluid simulation
• Interaction with clownfish and their environment
• Feeding of clownfish simply by tapping the screen

Get Hours of Enjoyment and Relaxation with Sim Aquarium for iPhone Today!
Order Now and Get Immediate Access!

Download Sim Aquarium 3D


Sprocket

Normally $1.99.

Tap anywhere to leap from one pod to the next. You will always leap away from the center of the screen. Be sure not to land on the space between the pods, and don’t let yourself get pulled into oblivion at the center of the screen. Capture the fixed dot for an extra 15 points and a temporary safe zone. Capture the moving dot for an extra 30 points and a momentary slowdown in time.

Download Sprocket


VOGG

Normally $3.99.

Create stylish pictures with edgy typography with fashion font photo editor #1!

Easy to use, generate fashion & lifestyle motivation quotes and blog teasers in minutes.

Features:

– Stylish & modern fonts to choose from
– Chic & elegant color palette – pure color therapy
– Add pictures from camera roll as background
– Take new pictures not leaving VOGG
– Use 1:1 ratio to get square Instagram-friendly image
– Use 3:4 ratio to get Facebook, Twitter, Snapchat, Tumblr-friendly image
– Use opacity feature to create semi-transparent classy backgrounds & font logos

Download VOGG

Amazon Takes a Trip In Virtual and Augmented Reality

Amazon wants a part of the nascent markets for virtual and augmented reality.

The retail giant debuted software tools on Monday called Amazon (amzn) Sumerian that are intended to help coders more easily build virtual reality and augmented reality apps using 3D computer graphics.

With virtual reality, people wear headsets like Facebook’s Oculus Rift to immerse themselves in digital worlds. In augmented reality, on the other hand, people use their smartphones to see digital images overlaid onto the physical world.

Amazon pitches Sumerian as a way to build 3D-powered apps and games that can run on some VR headsets like the Rift and HTC Vive, as well as on Apple products like the iPhone or iPad. Amazon plans to make its tools compatible with Google’s (goog) AR software tools for Android-powered devices soon, but it didn’t say when.

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Sumerian’s interface resembles conventional photo editing software like Adobe Photoshop. People can choose from a library of digital graphics like tables, trees, and rugs, and then insert them into their own digital environments.

The ability to drag-and-drop digital objects and create 3-D animated scenes makes Sumerian comparable to video gaming engines like Unity and Unreal. Companies including Fidelity Investments use these gaming engines to build virtual reality apps for corporate training, for example.

Although sales of VR headsets are much smaller than what analysts originally predicted, tech companies like Facebook and Microsoft believe that the technology will eventually catch on as headset prices decline along with the cost of the personal computers needed to power them.

Many companies also believe that AR will growth into a big business. Apple CEO Tim Cook recently said that the current AR market is akin to Apple’s (aapl) app store in 2008, when it debuted, but before it really took off.

Amazon announced Sumerian as part of its Amazon Web Services annual cloud computing event in Las Vegas.